“People who have transformed the passion for their land in a trade, handing down their doing and the history of their places through generations.  They are people living there and telling about their places, with their ideas, their vision and their actions. People drawn together by a land, with its history, its traditions and its folklore. A place they bring with them, wherever they go.

Each person is part of the cultural heritage of its own territory and contributes with its own doing to become Communicator of that place, handing down the history of which it is rich of. Looking at the history of each region, since the birth of the folklore and traditions right up to the present day, we can see each person living there as a small part of a larger story. Everyone enjoys, within the history of the place, a certain amount of space and time. This space, this “gift”is what identifies and establishes the membership in that territory and its history, leaving the opportunity for everyone to be able to interact with the surrounding environment. Everyone’s territorial reality,whatever big or small, needs to be protected. Through the project “people at the center of doing” we tell about people who chose to become witnesses of their own land, creating a business that represents the culture and tradition of a place.

We try to collect and convey the message that these people pass through their doing:the respect for the land and its history, through life choices that took them in achieving their dreams, never forgetting the deep bond that connects them to their territory.” Paolo Tosti